Four goals for digital marketing

Chris Shihadeh
3 min readMar 13, 2023

It’s crucial to have clear goals when implementing digital marketing tactics. To succeed, these goals must be SMART, Specific, Measurable, Achievable, Relevant, and Time-Related.

For instance, if one of your company’s goals is to raise brand recognition, you should aim to boost website traffic and social media followers. You can easily monitor these data in analytics to see whether your web marketing plan is adequate for your company.

Brand awareness is a statistic that assesses how well-informed people are about a particular brand or product. Surveys, unassisted recall tests, and other methods may be used to quantify it.

Digital marketing must focus on building brand recognition since it may assist in establishing your business among your target market. This may result in devoted clients recommending your company to others and repeatedly buying your goods.

An effective brand awareness campaign requires time and perseverance to develop. It also calls for a consistent strategy that enables your target market to connect your brand with its personality.

You can increase brand recognition in two ways: figuring out what makes your business unique and ensuring that your customers get excellent service. Using these strategies, you can encourage your audience to remember your company, choose your goods, and refer you to their friends and family, moving you to level four of the brand awareness pyramid.

The process of attracting and converting strangers and prospects who have shown interest in the goods or services offered by your business is known as lead generation. Many marketing channels, such as job applications, blog posts, discounts, live events, and online material, may be used to accomplish this.

Public relations, or “PR,” is one of the most underappreciated yet highly efficient techniques to create leads. The primary benefit of PR is that it puts your company’s name in front of a large audience, who will be forced to learn more about it.

Face-to-face marketing is another efficient method of obtaining leads. This includes exchanging business cards, going to trade shows, and networking with other small businesses.

Conversion in digital marketing refers to the moment a prospective client takes the desired action. This might include completing a form, downloading material, signing up for a trial offer, or purchasing.

Your marketing strategy should be guiding prospective clients toward conversion at every turn. And that covers everything, from your website’s adverts to social media postings.

Each marketing strategy must achieve this objective to assist your business in optimizing its conversion funnel. Regarding conversion rates, there are a few factors you need to keep in mind.

While turning leads into consumers is the ultimate aim of digital marketing, it can be more complex. In actuality, you could not notice effects for 6 to 12 months. It is crucial to create long-term objectives rather than short-term ones because of this.

Building brand loyalty and increasing brand exposure are both successful digital marketing goals. Also, it may help you gain more authority within your sector or specialty, which will influence the purchasing choices of your clients and increase the profitability of their subsequent purchases.

Retention marketing is equally as crucial to a successful company, even though many marketers concentrate on getting new clients. Repeat clients are considerably more likely to promote your company to friends and family and spend an average of 33% more than new ones.

You may use several tactics to develop enduring customer connections, but retention marketing can take time and effort. A rewards program, tailored emails and social media postings, and informing your top customers first about new releases or specials are some examples.

You want to have a sound plan before you can utilize retention marketing. This involves tracking your return on investment (ROI), the proportion of repeat customers, and the effectiveness of your initiatives.

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Chris Shihadeh

Chris Shihadeh founded Skylab Digital. With nine workers and expanding, Skylab drives interested consumers to its websites.